In our exploration of local entrepreneurs we meet with Melanie Bassett – Executive Director Downtown Chico Business Association (DCBA). This CSU Chico alumni went to the big city and returned to Chico with a vision for promoting a vital downtown economy. The DCBA is, a nonprofit dedicated to enhancing and maintaining downtown Chico as a vital and thriving retail and cultural center.
Beginning in Michigan, and growing up in Monterey, Melanie got her start as Executive Director of The Girl Scouts, and later supporting at risk youth. We learn about the history of the DCBA, how business has changed in downtown Chico, current challenges and solutions, and what’s on the horizon for downtown Chico.
The Downtown Chico Business Association (DCBA) actively leads and energizes downtown businesses in an effort to maintain Downtown Chico as the economic, civic and cultural heart of Chico.
The Downtown Chico Business Association is a non-profit organization dedicated to enhancing and maintaining Downtown Chico as a vital and thriving retail and cultural center.
Our mission is to preserve and enhance the value and vitality of Downtown Chico.